Mongolia's first luxury hotel and spa opened this Summer with brochure, literature and brand identities created by Jackson Daly. While the owners were looking for International design quality they were also keen not to overlook the rich national heritage, the homeland of Chinggis Khan and it's unique nomadic culture.

The grand opening invitation and pre-opening brochure (above) fused traditional Mongolian symbols with western design style to create an elegant and luxurious presentation package.

Shown below are a selection of the Food & Beverege outlet menus that show the creative modern interpretation of their names. Argali Bar named after a mountain sheep features a blind embossed horn logo whereas the main Morin Khuur restaurant menu dipicts the sound of the Mongolian traditional musical instrument.

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